Amazon retreats from Singapore groceries, leans on cross-border instead
Amazon Fresh and the local fulfilment network shut on 6 July. A small number of Singapore roles go with them. AWS, retail, and Global Selling stay; the bet is that Singaporean shoppers want US, Japanese, and German catalogues, not local replenishment.
Amazon is closing Amazon Fresh in Singapore and shutting down its local fulfilment operations, the company confirmed on Wednesday. The grocery service, plus partnerships with Little Farms and AS Watson, end on 6 July. A “small number” of Singapore roles will be cut as part of the wind-down.
The company will not say how many. Affected staff will be offered internal transfers where available, and severance plus career-transition services where they are not.
Peter Li, country manager for Amazon Singapore, said in the company’s announcement that the changes were a response to demand patterns: customers in Singapore, the company has concluded, mostly want goods from Amazon’s US, Japanese and...
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