Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent
Amazon blamed the price increases on memory and storage component costs.
by Jennifer Pattison Tuohy
Aug 22, 2026, 1:41 PM UTC
Jennifer Pattison Tuohy is a senior reviewer with over twenty years of experience. She covers smart home, IoT, and connected tech, and has written previously for Wirecutter, Wired, Dwell, BBC, and US News.
Citing “significant increases in memory and storage component costs,” in a statement given to Fortune, Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent.
The cheapest products in Amazon’s lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 to $79.99. The Fire TV Stick 4K Max also rose by over 40 percent to $84.99, and the base level Kindle now costs $149.99, a nearly 37 percent increase.
Amazon’s flagship Echo Dot Max smart speaker, which launched last...
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