Amazon invites Indian users to beta-test a Hindi version of Alexa+
TL;DR
Amazon is beta-testing a Hindi version of Alexa+ in India, its first expansion into a non-Western-language market.
Amazon is testing Alexa+ in India with Hindi-language support, the company’s first move to bring its generative AI assistant to a non-Western-language market. The company sent emails to select Indian customers inviting them to join a beta-testing programme, according to TechCrunch, which viewed the invitations.
The emails asked users to fill out a form in Hindi by June 22 to join the programme. “We are creating a new Alexa experience, and your feedback will be important to refine what Alexa+ will be able to do,” the invitation read, adding that participants would be notified when the Hindi testing experience becomes available.
Amazon confirmed it is testing Alexa+ in India but declined to comment further. The beta software will have bugs and may give inaccurate information or mispronounce local nuances,...
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