Amazon And Walmart AI Ignore 'Made In USA' Retail Fraud, Study Claims
A Columbia University study published this month reveals that even though Amazon and Walmart’s AI shopping chatbots can easily spot deceptive "Made in USA" claims on their platforms, both retail giants actively choose not to flag the fraud for consumers.
Erie Meyer and Zachary Harris at Columbia Law’s Center for Law and the Economy tested the platforms’ automated shopping assistants, Amazon’s Alexa for Shopping and Walmart’s Sparky, to determine how they handle origin claims. Their findings (first spotted by Reuters) expose a stark divide between what these AI systems know and what they actually tell buyers. In listing after listing, products trumpet "Made in USA" in bold title text while quietly acknowledging imported origins in fine-print specification fields. The underlying AI models effortlessly process this backend data and detect the contradiction, proving that technical limitations are not the problem here.
Rather, the study found that failing to warn shoppers...
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