AI was supposed kill my company but we're thriving - here's why

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For many, the release of ChatGPT in 2022 was transformative.

Difficult emails were drafted in seconds, complex documents that would have taken hundreds of man-hours to scan were checked in minutes.

But for some, whose livelihood depended on providing just the type of service that ChatGPT offered - providing copy, for example - 2022 was a difficult year.

Chief Product Officer at Jacquard.

We were in the latter group. Our company, Jacquard, was founded in 2015 - seven years before ChatGPT hit email inboxes and LinkedIn feeds around the world.

Jacquard’s basic offering was a platform that used natural language generation to write better email subject lines. Around 2015, we tried taking the technology to investors. They were skeptical. Intrigued, perhaps, but skeptical.

At that time, we were one of very few companies in the language generation space, and we felt it. It wasn’t all bad though - and we...

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