Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
Serving tech enthusiasts for over 25 years.
TechSpot means tech analysis and advice you can trust.
What we know so far: Microsoft has filed a patent application for a system that would place ads in PC and console games during breaks the game itself identifies. Instead of interrupting play on a fixed schedule, the system would use game data to find a natural break, such as after a boss fight or while a new level loads.
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
The application, published as US 2026/0260258 A1 and titled "Contextually Aware Management of Interactive Software Application Access," describes a way to support free-to-play games without inserting ads at random points in a session.
Under the proposed system, players would receive an initial period of ad-free access. That...
Copyright of this story solely belongs to www.techspot.com. To see the full text click HERE
