AI Visibility Emerges As New Battleground For Rakhi Shopping, Data Shows
As consumers increasingly turn to generative AI for shopping recommendations, brands are facing a new challenge ahead of Raksha Bandhan: getting included in AI-generated product shortlists rather than simply appearing in conventional search results.
An analysis by SearchScore.AI, the AI visibility platform from DareAISearch, covering 3,190 submissions and 3,190 AI Visibility Reports, found that the average AI Visibility Score stood at 29%, while only 15.7% of leads recorded a score above 50%.
The findings point to an emerging gap between consumer adoption of AI-assisted shopping and brands' preparedness to appear prominently in AI-generated recommendations.
“Rakhi is a natural use case for AI-led shopping because consumers often begin with a need rather than a specific product,” said Siddhartha Vanwani, Co-founder and CEO, DareAISearch. “They tell AI who they are buying for, their budget and what the recipient likes, and increasingly expect a shortlist in return.” For brands, Vanwani said, this is...
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