AI on the menu at McDonald's as > Next becomes the next transformation step and Archy makes its debut in-store
The founder of McDonald’s, Ray Kroc, had a saying he was fond of - if you're not green and growing, you're ripe and rotting. It’s a mindset that prevails to this day, according to current CEO Christopher Kempczinski as he announces the next phase of the fast food giant’s ongoing digital transformation.
Back in 2020, the company launched its Accelerating the Arches initiative, he says:
We were transforming the company for our digital-first future. Internally, our mantra was perform and transform. Our legacy technology infrastructure was outdated, inefficient and unstable. Hundreds of finance and HR systems, every country on its own app, data puddles instead of data lakes. Technology wasn't an enabler. It was a handicap.
That’s no longer the case, he adds:
We've done the hard work to re-structure our company and establish one McDonald's way of operating to better leverage our size and scale. This includes common technology...
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