AI isn’t only for enterprises; it’s time for SMBs to cash in

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The tech industry is currently wrapped up in concerns over AI spend. Headlines are increasingly dominated by questions about whether organizations are investing too much, moving too quickly and struggling to generate meaningful returns from AI initiatives. If corporate behemoths and tech specialists are finding it difficult, how can small and medium-sized businesses (SMBs) hope to keep up?

A key focus in this debate is how to realize return on investment (ROI) from AI. Global corporations are investing heavily in the technology, but many are yet to see that investment translate into bottom-line impact. Much of this debate, however, centers on large organizations with the scale to invest heavily in experimentation and transformation programs.

CEO for EMEA at Pax8.

The AI ROI dilemma is different for small businesses. AI can be complex and the offerings are changing rapidly; most SMBs don’t have the resources to properly assess...

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