Where should AI agents stop and human judgement begin?
AI tools in advertising have largely worked the same way for the past few years. They analyze campaign data, flag what is underperforming, and tell you what to do about it. The actual doing of logging into the platform, finding the campaign, making the change - still sits with the advertiser.
Head of Marketing at PropellerAds.
That is starting to change with a growing number of advanced platforms now letting AI agents execute campaign changes directly. Now, you can tell the agent to pause all push campaigns with a CTR below 0.3% and raise bids by 15% on the top three performers, and it will do it. No dashboard, no manual steps. The agent acts for you, which is useful in saving time on the manual work, so advertisers can focus on strategy, testing, and scaling instead.
Leading AdTechs are upgrading their AI tools, with agents or ‘campaign co-pilots’ to...
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