AI and ethics - beware techno-hesitation and the perils of mistaking Risk Management for fairness
It is a common practice among organizations using AI-based recruitment tools to mistake their risk management activities for 'fairness', according to a study by King's Business School.
Most participants in the research were found to be neither out and out AI enthusiasts nor dedicated sceptics. But they did move between two positions that ultimately supported the technology's adoption.
The first was 'techno-optimism', which presents AI as a way of reducing or exposing biases already present in current hiring approaches. The second stance was 'techno-hesitation'. Here organizations acknowledge the risks and limitations of AI but rarely reject adopting the technology on that basis.
Instead, they choose to reframe ethical questions around discrimination as legal, reputational or managerial risks they can control. The upshot is that ethical concerns become part of the justification for continued AI use - as long as people can demonstrate to themselves that they...
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