Agentic commerce is loosening the grocery aisle’s grip on the shopper
TL;DR
Grocery commerce has optimized for product visibility while leaving the burden of deciding what to buy intact. Neomi co-founders Dmytro Lylyk and Vladyslav Mehera argue AI should start from the person, using health goals, dietary restrictions, and context to construct baskets rather than responding to individual product searches. McKinsey’s 2026 grocery research supports the shift: nearly 55% of consumers want personalized nutrition recommendations. The founders also draw a line on retail media, arguing promoted products must fit the shopper’s intent rather than simply buying visibility.
Grocery shopping has become a strange paradox of modern retail, where consumerscan order dinner from their phones, receive groceries at their doors, and have previous baskets saved for instant repurchase. Yet the basic chore of deciding what to buy appears to remain stubbornly intact. The convenience revolution may have changed the logistics of grocery shopping; it has not removed the burden of...
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