After 15 Years Buying Backlinks, I’ve Learned That Most “Authority” Is Manufactured
There's a parallel economy underneath the SEO industry that most operators pretend doesn't exist. Agencies don't talk about it because they're buying from it. Founders don't talk about it because they don't know it's there. The vendors don't talk about it because the silence is what keeps the prices up.
I spent fifteen years inside it. Not as a researcher. As a customer. I bought packages, ran tests, complained to sellers when the deliverables were nothing like what was promised, watched the same products get rebranded across half a dozen vendors and resold at different price points. The patterns I want to walk you through are not theoretical. They are the receipts.
I am writing this because nobody else is going to.
The Cold Email Pipeline
The first vendor type to know about is the cold email link seller. You have gotten their emails. Everybody who has ever owned a...
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