Accenture Names Emma Chalwin As CMO As AI Reshapes Growth

Accenture has appointed Emma Chalwin as Chief Marketing Officer, with the appointment effective October 1, 2026. She will oversee Accenture’s global marketing and communications organizations and report to Julie Sweet, Chair and CEO, Accenture.

The appointment fills a CMO position that had been vacant since December, following Jill Kramer’s departure to Mastercard. In the interim, Nick Law, Accenture Song’s Creative Strategy and Experience Lead, had overseen the marketing function.

Chalwin arrives with senior marketing experience across technology companies including Workday, Salesforce and Adobe. Her appointment comes at a point when Accenture is placing AI more centrally in its growth strategy, making the marketing function increasingly tied to how the company communicates technology-led business change to clients.

The CMO Role Is Changing With The AI Market

The traditional technology marketing playbook has become harder to sustain as companies move from selling individual products to selling broader technology transformation.

For Accenture, that...

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