A24 Knows You’re Mad About the Google AI Collab
Backrooms, the recent horror movie mega-hit, is a film replete with ideas about repetition and degradation. Its central theme—the horror of a world that seems to be mindlessly, monstrously, ripping off our own—was regarded in some circles as a critique of generative AI. The idea has clearly struck a nerve. Recently passing $300 million at the global box office, Backrooms has become the biggest hit yet for its buzzy boutique producer and distributor, the New York company A24.
On the back of this box office coup, it’s a bit funny that A24 would recently announce a $75 million research partnership with DeepMind, Google’s in-house artificial intelligence lab. As the Wall Street Journal reported on Monday, the tech giant is teaming up with A24 to create new filmmaking “tools,” as part of A24’s technology startup, A24 Labs, overseen by cofounder Scott Belsky.
“This is a research partnership,”...
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