A worrying Google issue could leave small businesses playing catch-up with back-to-school sales – here is what to…
- Google product approvals are being delayed, impacting small businesses
- Experts advise businesses not to resubmit products needlessly
- Google has not yet commented on the issue
Local SEO professionals, agencies, and small businesses have been reporting widespread issues with new and existing product listings becoming trapped in Google’s approval process, leading to concerns over the upcoming back-to-school period.
According to reports, the issues have been ongoing since July 30 2026, with it being raised both in Google’s own support community and leading local search forums. Businesses from multiple countries have reported the same glitch.
Google has not yet publicly acknowledged the issue, frustrating businesses that are preparing for the upcoming busy period.
Small business reliance on Google
The issue highlights a wider problem for small businesses that rely on platforms like Google to drive traffic to their products and services.
With small budgets and time constraints, small businesses often rely...
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