'A formidable proposition': I’ve driven the Hyundai Ioniq 3 — and it sets a new benchmark for…
Not so long ago, you could have compared Hyundai (and sister company Kia) to the numerous Chinese newcomers currently wreaking havoc on the new car market.
The pair did to the legacy automakers what the Chinese are doing now, in so much as they undercut prices with exceptional value propositions.
How times have changed, as both Korean marques now offer luxurious electric vehicles that cost upwards of £70,000 / $70,000 / AU$130,000 and are now synonymous with quality, innovation and cutting-edge design.
However, these companies also now find themselves fending off cut-price competition from the Far East.
Not one to back down, Hyundai is ploughing on with its plans to be one of the leading electric vehicle manufacturers in the world, promising to launch or update 100 models by the year 2030.
Spearheading that campaign is the new Ioniq 3— a fully electric compact hatchback that Hyundai says...
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