8 Psychology Principles Behind Amazon, Costco, and Trader Joe's Biggest Wins
Two stores. Same traffic. Same product. Same price. One converts at 3.2%. The other is at 1.4%.
The difference isn't page speed, and it isn't the offer. The difference is that one of them is based on the actual decision-making process people go through when they buy an item, while the other is based on a checklist completely detached from how people shop in reality.
Most CRO guidance is based on a rational customer who is balancing feature and price criteria: provide a quick-loading page, reduce friction points, and the right choice is made. That's not how people buy. Every purchase runs through the same handful of cognitive shortcuts, and most of them have been documented, tested, and named for decades. The businesses getting real lifts aren't running more A/B tests than everyone else. They're testing with a specific mechanism in mind.
Here is a list of eight such mechanisms,...
Copyright of this story solely belongs to hackernoon.com. To see the full text click HERE
