A new video AI generator emerges: Krea AI adds capabilities for paid subscribers

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When it comes to AI video generation, Open’s unreleased Sora model has so far this year stolen the spotlight away from compelling rivals Runway and Pika.

But now comes a new challenger: Krea AI, a lesser-known San Francisco generative AI media startup co-founded by Victor Pérez and Diego Rodriguez that launched its public beta in late 2023.

At the time, Krea offered AI image upscaling (adding details and improving resolution of a user-submitted image), and soon after, realtime AI image generation capabilities and a novel user interface — cursor-based brushes and simple shapes that a user could move to guide generations, in addition to more common ...