Zoom Updates Partner Program to Strengthen Channel-First Strategy
Today at Zoomtopia Partner Connect, Zoom reaffirmed its channel-first strategy by announcing new upgrades to the Zoom Up Partner Program, enhanced tools for partner enablement and a deeper focus on AI-powered offerings.
Zoom is introducing a simplified incentive structure, new partner specializations, expanded self-service tools and additional AI services designed to provide partners with more opportunities to do business and an improved partner experience with Zoom.
“When our partners succeed, we succeed, and we want to give our partners every opportunity to win,” said Nick Tidd, Head of Global Channel GTM at Zoom. “In just two years, we’ve invested heavily in our program, tools, and the breadth of our platform to build a channel-first strategy squarely around our partners’ success.”
Program updates include:
- Simplified performance and participation tracks: Zoom is replacing its Legacy Points Bonus with a Net MRR Growth metric. Partners can earn...
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