Zomato Tests Vending Machines As A New Food Delivery Model
The Eternal-owned food delivery platform is reportedly piloting vending machines, or food pods, at corporate offices in Gurugram. The machines, referred to as ‘Zomato Now’, are being installed in partnership with restaurants, according to the material supplied for this story.
The experiment is small for now, with the company reportedly testing a few food pods. But the model points to a broader question for food delivery platforms: how much of the next phase of growth will come from making delivery faster, and how much will come from changing where food is stocked and consumed?
Moving The Last Mile Closer
Traditional food delivery depends on a chain of events. A customer places an order, a restaurant prepares it, and a delivery partner takes it to the customer.
Every additional minute in that chain matters. An office-based food pod changes that equation. Instead of sending every order from a restaurant to an...
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