Zendesk Appoints Tifenn Dano Kwan as Chief Marketing Officer
Zendesk has named Tifenn Dano Kwan as Chief Marketing Officer. This appointment comes as Zendesk accelerates its push into creating a true Autonomous Service Workforce. Dano Kwan will oversee the global marketing organization with a specific focus on market differentiation and pipeline.
Dano Kwan joins Zendesk from Amplitude, where she served as Chief Marketing Officer, leading the company’s strategic go-to-market transition into an AI-native analytics platform. During her tenure, she oversaw a 52 percent year-over-year increase in website traffic and built a global marketing engine responsible for over a third of marketing-sourced pipeline. Prior to Amplitude, her executive career includes nearly a decade at SAP, where she served as Chief Marketing Officer for both SAP Ariba and SAP Fieldglass, as well as leadership roles at Collibra and Dropbox.
“Tifenn is a disciplined leader who understands how to connect marketing strategy to measurable growth,” said Tom Eggemeier, CEO, Zendesk...
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