Zee5 Launches ZAP Advertiser Platform with Saptharushi
As brands increasingly look beyond reach towards relevance, precision and measurable engagement, Zee 5 has partnered with Saptharushi, a specialist in privacy-first audience intelligence and federated data collaboration. Together, they are powering Zee 5’s proprietary Zee 5 Audience Platform (ZAP), a new layer of audience intelligence and activation designed to strengthen the platform’s advertising proposition. With this industry-first offering, Zee 5 is strengthening its ability to help advertisers connect with relevant audiences, make more informed media investments and drive greater value from their campaigns. The collaboration will help advertisers identify and engage relevant audience cohorts on Zee 5, while embedding privacy and responsible data use into the process.
At the heart of ZAP is a customisable audience intelligence layer that brings together Zee 5’s contextual understanding of what audiences watch and how they engage with consented behavioural and transactional signals from participating partners. Rather than relying only on broad demographics...
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