Zee5 and Google Cloud Reimagine Content Discovery with Clips
Zee 5 is seeing strong momentum for Clips, its AI-powered vertical short-video experience designed to expand how audiences discover and engage with entertainment on the platform. By surfacing compelling moments from its long-form catalogue in a quick, swipe-led format, Clips is transforming moments of discovery and creating a new pathway for audiences to sample content and move seamlessly into the full-length experience.
Engineered by the Zee 5 and Google Cloud teams, the technology behind Clips brings together the Gemini Pro, Chirp multi-lingual model, Cloud Vision API and deep learning models for image processing; to transform how long-form content is processed for discovery. The system identifies high-engagement moments within movies and shows, automatically converting them into short, vertical videos, enabling Zee 5 to create content for discovery from its existing catalogue at scale and speed.
More than a short-form viewing experience, Clips is creating a new way for Zee 5 to...
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