ZEE5 and Google Cloud Collaborate to Reimagine Content Discovery with ‘Clips’

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Built with Google Cloud, the technology combines Gemini models, multilingual speech AI and computer vision to identify high-engagement moments and automatically transform long-form content into short-form vertical videos at scale

ZEE5 and Google Cloud are collaborating to transform how long-form entertainment content is processed and surfaced for discovery through Clips, an AI-powered short-form video experience that automatically identifies engaging moments from films and shows and converts them into vertical videos.

The technology brings together Google Cloud’s Gemini models, Chirp multilingual speech model, Cloud Vision API and deep-learning models for image processing to analyse and process large volumes of long-form content. By combining speech, visual and contextual signals, the system identifies moments that are suitable for short-form discovery and automatically packages them into vertical video clips.

This approach enables content discovery assets to be generated from an existing catalogue at scale, significantly reducing the manual effort traditionally required to identify, edit...

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