Zebra Technologies Scales India Partner Ecosystem to Reach Manufacturing and Retail SMBs

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Zebra Technologies Corporation , a global leader in digitizing and automating workflows to deliver intelligent operations, today reaffirmed its commitment to advancing frontline innovation by scaling its channel strategy to focus on Small and Medium Businesses (SMBs) – often categorized locally as Micro, Small, and Medium Enterprises (MSMEs) – within India’s manufacturing and retail sectors.

Announced at the India Partner Summit in Goa, this strategic expansion coincides with the 10th anniversary of the Zebra™ PartnerConnect program. For a decade, PartnerConnect has unified more than 10,000 global partners under a proven model for growth and profitability. Zebra is now leveraging this global legacy to introduce market-specific initiatives and product innovations designed to empower India’s partners to scale and capture emerging opportunities within the MSME segment.

India is home to more than 70 million MSMEs, contributing approximately 31% to the national GDP and nearly 49% of exports. However, with 97% of these...

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