Yum Brands’ tech chief on building its ‘AI backbone’
Editor’s note: This article draws on insights from a May CIO Dive and CX Dive virtual event. You can watch the sessions on-demand.
Yum Brands’ history with technology goes back decades — 32 years, to the first-ever online restaurant order made via Pizza Hut’s PizzaNet.
But much of the Taco Bell, KFC and Pizza Hut parent company’s digital strategy has been developed in just the last few years, its tech leader Jim Dausch said during Wednesday’s CIO and CX Dive virtual event on how AI is reshaping the enterprise. In 2019, only 1% of Taco Bell’s sales were digital, compared with 70% in 2026, Dausch said.
“Digital has become an enormous part of our business,” he said. “And so, of course, the technology that powers that is also a critical part of our business.”
Dausch transitioned roles in Septemberto include president of Byte by Yum, the restaurant...
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