You've Probably Watched One of the 300 Titles on Netflix Produced With AI
The streaming video company with the world's most subscribers has leaned quickly into AI-assisted production.
3 min read
Netflix said last year it was experimenting with and debuting some of its first shows produced with artificial intelligence. Now, the company is reporting that generative AI was used in roughly 300 of its programs this year, mostly across production and especially postproduction.
The disclosure was part of Netflix's second-quarter earnings report (PDF), published Thursday. The company's co-CEO, Ted Sarandos, framed the technology as a way to speed up work, cut costs and sometimes make shots that would otherwise be impossible.
"In many of the cases, productions would have left out those key shots because they just wouldn't have been able to afford them, they wouldn't have been able to do them in the time frames that they're working on," Sarandos said. "Those sequences are saved by the availability and access to...
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