TECH NEWS

YouTube is turning its TV app into a one-stop shopping platform — here’s how its new Buy with Google Pay tool allows you to buy products from advertisers in ‘just two clicks’

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  • YouTube unveiled new features at its Brandcast event for advertisers and brands
  • Its new Buy with Google Pay tool lets you buy products from ads in YouTube's TV app
  • The company also announced two new AI-powered features

YouTube’s TV app is about to get a new function, but it has nothing to do with upgrading your viewing experience — instead, the company wants to make shopping through its ads a lot more convenient.

At its annual Brandcast event on May 13, YouTube unveiled a series of new features designed to “connect brands to YouTube's most impactful cultural moments and trending conversations”, the company says in its blog post. One of those features is Buy with Google Pay, a tool that will allow you to buy products “with just two clicks” from ads right from YouTube’s TV app interface on smart TVs and streaming devices.

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