YouTube is courting creators — and sponsors — with streaming shows
Mia Sato is features writer with five years of experience covering the companies that shape technology and the people who use their tools.
In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers — and marketing its creators not just as the future of social media, but also of advertising, TV, streaming, and entertainment more broadly.
At the company’s annual advertiser event in New York on Wednesday, YouTube introduced a new slate of exclusive shows coming to the platform, hosted by some big names: a travel show with Trevor Noah, a Met Gala documentary series from podcaster Alex Cooper, a new series from Kareem Rahma, the host of the popular show Subway Takes, and more. The pitch to advertisers: Invest in these YouTube-only series.
On the content creator side, YouTube’s appeal has long been its relatively generous ad revenue split...
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