YouTube brings Amazon, AJIO, Meesho and more to its shopping affiliate programme
YouTube is expanding its Shopping affiliate programme in India, bringing Amazon into the fold and preparing to add retailers such as AJIO, Meesho, Snapdeal and Tata CLiQ. The move gives creators more brands to work with while allowing viewers to discover and shop for products without leaving the Google-owned streaming platform. Here’s everything you need to know about the expansion and the new tools coming to YouTube.
YouTube adds Amazon and more retailers to its shopping programme
The new partners will join existing retailers on YouTube Shopping, including Flipkart, Myntra, Nykaa, Purplle, Shopsy and Tira. Together, they will give creators access to products across categories ranging from fashion and beauty to everyday shopping.
The expansion comes as shopping-related activity on YouTube continues to grow in India. The company says more than 450 million logged-in users in the country actively search for shopping content, while watch time for such videos has...
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