Your LG smart TV is constantly collecting your data – here’s how to stop it

A few weeks ago, YouTube channel Gamers Nexus dropped an explosive two-hour video exposing just how extensive LG’s TV data collection has become. With ultra-sensitive microphones that are always listening and extensive user activity logs, your living room has become a data farm where you are the cash crop. And it’s not just LG; just about every major TV brand engages in some data collection either for sale to third-party advertisers or for internal marketing.

Also: This LG TV jailbreak turns smart devices into spies, say researchers

But what exactly are they collecting, and what are they doing with it?

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In LG’s living room, you are the product

Manufacturers realized long ago that while a smart TV is a one-time sale, data collection can provide an ongoing profit stream. With the recent push for more integration, brands have even more resources for their data collection efforts.

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