Your iPhone Has an Ad-Tracking Kill Switch. Here's Where to Find It
Every iPhone ships with a built-in cross-app tracking opt-out. Here's why most people haven't enabled it, and how to do it in seconds.
4 min read
Most people know, in a vague sort of way, that their phone is being used to target them with ads. What fewer people know is exactly how that targeting works, and that Apple has given every iPhone user a direct way to disrupt it. The mechanism is called App Tracking Transparency, and it was introduced specifically to give you control over whether apps can use your device's advertising identifier to track behavior across other apps and websites. Turning it on doesn't make you invisible, but it does cut off one of the primary pipelines between your phone and the advertising ecosystem built around it.
Apple's App Tracking Transparency feature gives Apple users a simple choice: to allow apps to track their activity or not....
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