Your Intelligence Heist: When Help Isn't Actually Help

The inside man is already in your building.

Last week, a service provider emailed me offering to help find Forward Deployment Engineers. I almost forwarded it to my head of talent.

Then I looked up what the role actually was.

Every major technology wave creates a new job title. Cloud computing gave us cloud architects. Continuous deployment gave us DevOps engineers. Mobile developers didn't exist as a profession in 2005 and were everywhere by 2012. Security complexity has built an entire category of security architects and consultants.

Each of those roles followed the same pattern. A new technology emerged. It was hard to adopt. Vendors sent in specialists. Businesses got a faster time-to-value. Vendors got stickier customers. Everyone went home.

I hired a lot of those people over the years — vendor-employed, independent consultants, eventual full-time hires. Genuinely useful, most of them. And every single one worked for an employer...

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