Your Fire TV Is Getting Amazon’s Supercharged Alexa For Free
Amazon has made its upgraded AI Alexa+ assistant available to all Fire TV device owners in the United States free of charge, no Amazon Prime membership or any kind of monthly subscription needed.
This surprise gift from Bezos elevates Fire TV hardware without requiring users to download an app or opt-in through deep settings menus. The rollout applies broadly across Amazon’s streaming hardware portfolio: current-gen Fire TV Sticks, Fire TV Cube, Amazon Ember smart TVs, and third-party sets from manufacturers like Hisense and Panasonic that run Fire TV OS will all receive the upgraded software automatically. Prior to this, accessing Alexa+ required either an active $139-per-year Prime membership or a standalone $19.99 monthly Alexa+ subscription.
Unlike the older Alexa that relied on precise, targeted keywords and direct movie titles, Alexa+ uses modern natural-language processing to hold simpler, context-aware conversations. For example, a user can prompt the TV to show...
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