Your face needs a smoke alarm: Protecting identity in the age of AI
By Rhydhi Gupta, Senior Analyst, The Quantum Hub
Last week, Meta launched a feature called Muse Image on Instagram. It let anyone generate AI images of anyone else with a public account, your photos, your face, simply by tagging you. The public response was swift and substantive. Users and privacy advocates objected on three grounds: that the feature reached into people’s photographs by default; that posting content publicly does not amount to consent for AI generation from one’s images; and that such a tool carried an evident risk of enabling deepfake abuse. Within three days, Meta withdrew the feature.
The episode demonstrates that there is considerable uneasiness around the risk of likeness being misused. The potential harms are already apparent and while celebrities have been at the centre of the debate for likeness/personality rights, everyone is at risk. For instance, beginning in 2020, a man in Assam used AI tools...
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