Your company has a strategy, and your team has no idea what it is

Somewhere in your organisation, right now, a team is making a decision. A product prioritisation call, a budget reallocation, a hiring choice, a client proposal. The people making it are smart, experienced, and acting in good faith.

There is a fair chance they are making it with no idea what the company’s strategy says about this exact question.

A benchmark study of 180 strategy and operations leaders at companies of 50 to 200 employees, run by OKRs Tool with none of its own customers in the sample, found that 86% of those leaders say most of their people cannot name the company’s top priorities. Not summarise them. Not connect them to their work. Name them.

Only 7% said most of the work in their organisation ladders up to a stated priority, and 83% get no automatic signal when their work starts drifting from the plan.

The strategy exists. The organisation...

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