Your AI agent may be ready. Your sales motion probably isn’t.
Presented by Salesforce
Interested buyers don't generate revenue. Live customers do. That's the lesson I keep drawing from watching hundreds of ISV partnerships navigate the agent economy over the last 18 months.
The companies pulling ahead aren't winning on features. They're winning because customers can move from discovery to live deployment in hours, while competitors are still negotiating contracts, clearing tax reviews, and waiting on provisioning.
That gap between a buyer who says “yes” and a customer who is actually using the product is where too many deals lose momentum. Urgency fades. Champions move on. Competitors get another opening.
Gutenburg saw that gap firsthand. Healthcare organizations valued its product, but sales cycles stretched 30 to 45 days. With custom pricing via AgentExchange, the company closed an urgent healthcare deal in just 48 hours.
Not 48 days. 48 hours.
The final contract phase alone dropped from 4 hours to 4 minutes....
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