Younger adults will consult AI before a financial advisor on money problems
- People under 45 are using AI to get financial advice
- In that cohort, more people (11%) are using AI for financial advice rather than consulting financial advisors (9%)
- The survey of 2000 UK adults highlights where the financial industry is failing to embrace AI
AI has already been a huge disruptor across all industries, but how it is used by consumers has been difficult to predict. Following the use of search to find AI-recommended products, consumers are now consulting AI for financial advice – and using the technology more than they would human financial advisors.
A new survey of AI use in financial and monetary tasks has found that 11% under-45s are seeking financial advice from LLM-backed chatbots, more than the 9% who seek guidance from living, breathing advisors with experience in banking and finance products.
The research from Attest’s 2027 Consumer trends reporthighlights some interesting ways in which...
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