You need to know your workflow before you agentify it, says Asana CEO Dan Rogers
AI agents promise to transform enterprise productivity by automating routine workflows. But before an enterprise can reap the benefits of this promised bonanza, they must first identify the workflows that are ripe for automation — and that's not as easy as it sounds, argues Dan Rogers, CEO of Asana. He tells me:
CEOs say to me, one of the biggest blockers is, I don't even have a list of my workflows. I don't have a visual representation of my workflows, and actually, my employees and teams that are working within workflows almost can't self-realize what that workflow is.
In other words, even though employees know what steps they have to take to complete a regular task — collect some data here, send a report there, get approval from whoever — no one has explicitly mapped it out as a repeatable process. It's just part of the tribal knowledge of how...
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