You Matched With Me, Not My Operating System
about a year before Facebook renamed itself Meta, I was pitching my own smaller, less expensive version of the same fantasy.
no cartoon office. no headset. just dating rooms.
I did not call them metaverses, thank god. but that is what they were trying to be: little social worlds where people could meet before the profile had to do all the work.
some of you knew me as a person in a long relationship. that has not been true for a while, which is how I ended up with Tinder, Bumble, Hinge, Feeld, and Pure on my phone.
market research, obviously. an industry professional returning to the field. very serious work. no follow-up questions.
the thesis behind WAKA was simple: dating apps had made the profile do too much.
five photos. three prompts. one personality assembled under committee supervision. perhaps natural wine, techno, and the sea. perhaps the undefeated classic:...
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