You Can Finally Buy Snap’s New AR Specs—for $2,195

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Snap—maker of the popular social app Snapchat—has a new pair of augmented-reality smart glasses called Specs. For real this time.

Snap CEO Evan Spiegel revealed the new glasses at an event during the Augmented World Expo (AWE) tech conference in Long Beach, California. As Snap frames it, this isn’t a prototype or developer device—it’s the first actual consumer version of the Specs AR glasses, unlike the previous generation exclusively sold to developers and creators.

The Specs cost $2,195. You can preorder them now with a refundable $220 deposit. Snap says it expects the devices to ship this fall in the US, UK, and France.

Snap has not yet said which apps or features will be available on the new Specs. The company's focus for these glasses is less on content capture and more on the AR experiences displayed on the screen, placed with the right depth and low latency to...

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