Yes, you need to be a Prime member to shop Prime Day - here's how to get it for free

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ZDNET key takeaways

  • Amazon Prime Day 2026 runs June 23-26.
  • The sale is exclusive to Amazon Prime members, with special deals and offers reserved for paying customers.
  • If eligible, you can start a free trial of Amazon Prime and shop this week's Prime Day sale.

Amazon Prime Day starts today and runs through June 26. It's a members-only shopping event known for flashy deals on Amazon products and services, and dozens of other categories ranging from home to tech and beyond.

Also:You could qualify for Amazon Prime at 50% off without even knowing - here's the details

If you're not already a Prime member, there's still a way to snag these Prime-only offers without paying a dime. All you need to do is activate a free trial of Amazon Prime with a card on file. Then, before the 30-day trial period ends, make sure to cancel (or keep if...

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