Year of free HPE software a “step in the correct direction” in VMware rivalry

HPE’s new promotion aims to entice customers to more deeply consider migrating off VMware. While numerous third-party surveys have pointed to a significant amount of VMware customers looking to reduce or eliminate their VMware use over the next few years, concerns around time and cost are also expected to slow or deter migration plans, especially given that migration can require paying for two virtualization products simultaneously.

“One of the big things we see is that as customers are going through this journey on transforming their operating model, you end up with double expenses,” HPE’s EVP and CTO Fidelma Russo said, according to The Register.

Dean Colpitts, CTO of Canadian managed services provider (MSP) Members IT Group (MITG), which VMware cut from its reseller program after 19 years of partnership a year ago, doesn’t expect the promotion to drive sales much.

“All our clients work on three, four, or five-year...

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