Xreal Launches A Cheaper AR Glasses Brand, Starting With The $299 a01

Called X by Xreal (or XBX), its first product is coming to the US in July.

Xreal, the company known for its excellent but chonky smartglasses, has just announced a new sub-brand coming to the US. Confusingly called X by Xreal (or XBX), it just launched its first product in China, the a01 display glasses. They will be priced at $299 when they arrive in the US in July. With no cameras on the frame, they're designed to be lightweight and appeal to travelers, movie watchers and gamers.

Xreal says the new sub-brand "isn't a stripped-down budget play," noting that the A01 is the lightest AR display glasses on the market at 62 grams and also the brightest at 1,600 nits, with HDR 10 support. It supports a new spatial anti-shake algorithm designed to keep video smooth when in moving environments like commutes, flights and subway rides. It uses a...

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