XPeng’s New ‘Budget’ EV Looks Like the Ferrari Luce
As you walk into XPeng's Munich showcase event, you're greeted by, I kid you not, a giant wooden Trojan horse. Not exactly a subtle message from a Chinese brand announcing its first-ever global release of an electric vehicle, right in the backyard of the German auto industry.
It’s hard to believe that XPeng was founded just shy of 12 years ago. Yet by 2020 it was already shipping EVs to Norway, marking the start of the Chinese company’s European journey.
Look at the top 10 EV manufacturers in China by volume, and you won’t find XPeng, but it’s growing and has forged a bigger reputation outside of its home country. Now it wants to go global with its latest model, the L03, the brand's first new car that will launch in 60 countries across Europe, Latin America, the Middle East, and the Asia-Pacific.
The L03 is a big play...
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