Xbox's New Division Will Focus On TV And Movie Adaptations Of Its Biggest Franchises
Products and events will also be part of XP’s strategy.
Microsoft
A new division of Xbox called XP will focus on growing the fanbases of its various gaming properties through TV, film, products and events. Announced in a blog post written by Xbox's Chief Strategy Officer Matthew Ball, XP will seemingly play a significant role in the company's plan to become "the number one entertainment company in the world," and one that has set the lofty ambition of entertaining one billion people each and every day.
Microsoft hasn't paired this news with the announcement of any new movies or globetrotting concerts, but we do have a pretty good idea of how the new games-adjacent division will function. XP will be tasked with bringing Xbox's "worlds and characters to new audiences through film, television, and other forms of linear storytelling," as well as appealing to the existing Xbox community through "authentic"...
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