Xbox's New CEO Punts Copilot AI on Console as Microsoft Reworks Gaming Strategy
Microsoft’s Xbox gaming division is undergoing a major shift in strategy as recently installed CEO Asha Sharma has been implementing changes big and small. While many expected her to lead a push to more deeply integrate AI into the Xbox ecosystem, she has surprised many by announcing that the technology won’t be playing as big a role in the company’s mobile and console offerings.
In a post on social media platform X, the CEO shared that the company needs to become nimbler, build up its community, and make the experience better for players and developers. To achieve these goals Xbox will be changing course and will look to get rid of features that don’t help it get to where it wants to be. That includes “winding down Copilot on mobile and will stop development of Copilot on console.”
In a nod to its most loyal players, Sharma notes that employees...
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