Xbox Goes Beyond Games With XP, A New Entertainment Powerhouse
It's only fitting that Microsoft waited until Throwback Thursday to introduce the world to XP, though it's not an operating system like the Windows XP of old. Following massive commercial wins with Amazon's Fallout television series and Warner Bros.’ A Minecraft Movie, Microsoft's Xbox division is formalizing its entertainment strategy by launching a brand-new corporate division dubbed XP.
Unveiled by Xbox Chief Strategy Officer Matthew Ball, the new division, which we're guessing was not on anyone's 2026 Bingo card, plays into Xbox's stated ambition of being the number one entertainment company in the world.
To steer the new entertainment division, Microsoft tapped Lucasfilm veteran Kayleen Walters, who transitions into the role of President of XP after serving as president of Mojang, where she also worked as an executive producer on A Minecraft Movie.
"Throughout her career, Kayleen has helped steward some of the world’s most iconic entertainment properties....
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