Xbox CSO Matthew Ball Floats Cheaper Ad-Supported Subscription Tiers
Microsoft’s Xbox gaming division is altering its strategy under the leadership of new CEO Asha Sharma, in the hopes of winning back gamers. This includes exploring more options to make the Xbox ecosystem more accessible to the masses. To that end, chief strategist, Mathew Ball, says that ads can play a role in accomplishing this goal in an interview with The Game Business.
Ball rightfully points out that streaming services have used ad-supported tiers to not only retain but also grow their subscriber counts. "I think the best evidence comes from the [TV] streaming space. In excess of 100% of net adds in the United States for years and years have been on the ad-supported tier.", he said.
It’s not just streaming services Xbox can draw inspiration from, either, as other hardware makers have been using ads for several years to subsidize devices. For example, Amazon offers several of its...
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